About

It started with an iconic photograph. Taken in the 1950s the photo shows future US President John F. Kennedy firmly grasping the rudder on his sailboat while wife Jaqueline enjoys the sea spray hitting the stern. JFK’s confidence and grin are only enhanced by the elegant, loose-fitting beige pullover stretched across his shoulders. Sleeves pulled up, the pullover looks comfortable, stylish and perfectly functional. It’s the kind of garment every man should own—ideal for boating or for tossing a football around or addressing the ball on the first tee.

As college dorm mates, Alex and Bart came across this photo and got to thinking: wouldn’t every man look great donning a pullover just like the one JFK wore before shoving off the pier off Martha’s Vineyard? And that was the inspiration for Mister President Apparel.

Beyond the quality of the combed cotton used to produce each pullover, the Mister President logo is stitched on each garment. The name has nothing to do with politics, left, right or center. Instead, it reflects an attitude and a lifestyle. Wear your pullover with pride. Whatever your station in life, you are the president of you. Live your life with passion, with focus and no apologies.

Alex and Bart are graduates of Franklin University Switzerland. Both embrace the school’s mission for students and alumni to become responsible, compassionate and collaborative leaders.